Curves – Empowering Women to Live Healthy Lives for Over 25 Years

By Heidi Campbell

Every town has its share of workout facilities, and each gym has its own unique character. One of the most unique programs, located in Snellville, is Curves, nestled in the Fountain Square shopping center off of Highway 78. Curves is unique because it combines strength training with balance and community to encourage members to live a healthy life. The research-based approach works to prevent chronic illnesses, manage pain, build immunity, increase blood circulation, and improve emotional health. Curves is not new to the world of fitness. In fact, in September, Curves celebrated its 25th birthday.

The Snellville Curves location is owned by mother-daughter-in-law team Margie and Jennifer Maxey. Margie and Jennifer never planned to be co-owners of a fitness facility, but in 2012, when the opportunity was presented, they did not hesitate. After remodeling and expanding twice, they are truly pleased with the end result. “It is a gym, but we wanted it to have a spa feel,” explains Margie. “We have created what we would look for in a gym, from the bathrooms to the carpet and towels. It is a gym, but it’s a women’s gym, and we like things to look and feel a little different than a men’s gym.” Jennifer adds, “Curves is a boutique-style gym. We are not a big box gym. We offer a more personalized approach to each and every member.” Margie continues, “Personal monthly coaching for each member to set goals and monitor progress is a big part of that approach. This service is included with every membership.”

The Curves circuit is specially designed for women and provides a complete total body workout in just thirty minutes. There are twelve stations, and these stations make up a series of movements designed to maintain an elevated heart rate through both high and low intensity activities. Thirty seconds are spent on a machine, followed by thirty seconds on a recovery board where members dance, run, or walk in place. The twelve machines build glutes, hamstrings, quads, abs, back, oblique, shoulders, chest, and biceps, just to name a few. “It takes thirty seconds to fatigue a muscle and ninety seconds to recover those muscles before working them again,” Jennifer explains. “Once the workout is over, members move on to the stretching circuit to improve flexibility and range of motion, as well as decrease soreness and promote joint integrity. Stretching after your workout can also increase lean muscle up to 19%!”

Curves, an international company, was founded in Harlingen, Texas by Gary and Diane Heavin. Gary’s mom, who died prematurely when he was thirteen, inspired him to get into the business of taking care of women. The business, with slogans like “Curves strong” and “No men, no make-up, and no mirrors,” is a place where women can find support for not only fitness goals, but health and nutrition as well. “Our goal is for everyone to eat better and live better,” says Margie. “We are truly passionate about women’s health and want them to be stronger longer. We understand that as women so much more is expected of us. We continue to ‘go’ until we close our eyes at night. We remind women that it is okay to take thirty minutes for themselves. It is actually beneficial to your family because it reduces your stress, keeps your mind sharper, and provides you with more energy.”

The Snellville Curves offers a variety of options for becoming a member, including a month-to-month plan or twelve month plans. The program also accepts “Wellness” through the insurance companies, and has over two hundred members benefiting from this coverage. The most comprehensive plan is the Curves Complete, which includes fitness, nutrition, and coaching. A variety of classes are offered throughout the day and included with each membership, with the exception of Zumba. Zumba classes are offered Monday and Friday mornings for a nominal fee. Exciting deals and activities happen each month at Curves in Snellville, where they offer teacher and military discounts. January is no exception, and the perfect time to start your fitness journey at Curves. Jennifer says, “With $0 enrollment fee for the twelve-month plan, we have taken the excuses away. Today is the perfect day to commit to a stronger longer life.”

Margie and Jennifer enjoy keeping their business involved in local events, fundraisers, and projects. They participate in numerous health fairs for schools and churches. They also partner with Chick-fil-A to help with community events, and have done everything from manning the cotton candy machine to supervising bouncy houses and spin art. Each year they host an Angel Tree to benefit the Amanda Riley Foundation, which is a local charity that raises money to support children battling cancer.
Not all gyms are created equal. Curves is a service-oriented place that focuses on what people can do rather than what they cannot. “Our approach is to support and adjust to what members are able to do,” explains Jennifer. “We have members who start from every fitness level. No two people are the same, and we coach each member to do their best at each workout. Of course, we want them to adhere to any restrictions their physician may have given them.” Margie adds, “We have members who start out unable to complete the full workout and we encourage them to keep coming. Slowly they get stronger, and then it happens. They do the FULL workout! It is amazing to watch their face.” Curves is a place where members are encouraged to build their confidence and become empowered, healthy women. “This is a community,” says Margie. “People meet here and become friends here. We want members to feel at home here. They know we are invested in them. We laugh with them and cry with them. We encourage them to keep moving and getting healthy. Curves changes lives!”

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