From the Cover: Getting to Know Russell Orthodontics
By Our Town Staff
“Nothing you wear is more important than your smile.” – Connie Stevens
For more than a decade, Dr. Ross Russell and his team at Russell Orthodontics have been “going the extra smile” for their Grayson patients. Raised in south Georgia, Dr. Russell completed his undergraduate studies at Auburn University, with plans to attend medical school, when he had an abrupt change of heart. After a day spent with a school-friend‘s father, who was an endodontist (root canal specialist), he saw firsthand what a satisfying and rewarding career Dentistry could be. And, as they say, the rest is history. Dr. Russell went on to earn his Doctor of Medical Dentistry from the University of Alabama at Birmingham, completing a three-year Orthodontic residency at the University of Kentucky.
After returning to Georgia, Dr. Russell opened his first office in Grayson in 2005, followed by his Athens location two years later. He currently has a staff of ten team members, with patients finding the same friendly faces working together at both locations. Perhaps best of all, Dr. Russell is the sole orthodontist, which is becoming less common in the industry. He remains committed to high-level accessibility to his patients and parents, in stark contrast to a popular reputation of orthodontic patients being “herded through like cattle.”
The entire team is dedicated to delivering top-quality, personalized care, and they pride themselves on developing a genuine relationship with each patient. All new patients are given a complementary consultation, where a focus on honest and transparent communication identifies the needs of everyone. Dr. Russell works hard to ensure that his patients are well informed, and that they fully understand the benefits of the various treatment methods available. Once the course of treatment is determined, he and his team will provide the highest standard of care given the option that the patient has chosen.
In his many years of practice, Dr. Russell has found that lower quality treatments fall short of excellence, are harder to maintain, and often end up costing the patient more money in the long run. His goal has always been to produce “results that last a lifetime,” and he is a firm believer that once treatment is complete, his patients should not need to invest any more money on orthodontic services.
The specialty of orthodontics is an ever-evolving industry. Cutting-edge clear aligner treatments, including Invisalign therapy, are all the rage. Recently on the scene are DIY treatments for everything from tooth whitening to straightening. Some practitioners feel quite challenged by these trends, but Dr. Russell is certainly up to the task of informing patients what they should expect and deserve from orthodontic services. With many years and hundreds of often quite difficult cases under his belt, Dr. Russell has become very confident in delivering extraordinary results with Invisalign. His state-of-the-art office features the latest in high-tech tools to take your orthodontic care to the next level. 3-D imaging and “impression-less” digital scanning are just two ways that Russell Orthodontics can offer even more comfortable and efficient methods of treatment.
Dr. Russell‘s passion is the art and science of orthodontics. While he likes to say that “you wear your smile every day,” the truth is that orthodontics is much more than just having straight teeth. Jaw and joint health, along with an understanding of how teeth fit, function, and wear over time, are equally important. As Dr. Russell puts it, “Creating a beautiful smile that will stand the test of time takes a real commitment to the quality aspects of orthodontics, and that is exactly what my team is motivated to provide.”
It’s an exciting time to be part of Russell Orthodontics! The Grayson office recently moved to a larger, newly renovated space in the same complex along Loganville Highway. Along with the advanced-technology equipment, the new office has been designed with their guests’ comfort in mind. The lobby features iPad stations, ergonomic furniture, and electronic device charging stations, with ample natural wood, glass, and natural light throughout. An added benefit the new office brings to the community is increased curb appeal and effective use of a long vacant office space on Grayson‘s busiest road.
The recently updated website features practice videos, reviews, and video testimonials, along with educational information for current and prospective patients. Dr. Russell and his team indeed “go the extra smile” for their patients and the community. If you didn’t get a chance to meet them for all the fun games and giveaways last month at Grayson Day, you will likely see them in the area connecting from time to time. In addition, they are heavily involved with our local schools, from sports team sponsorships to hosting a pizza luncheon each year for teacher planning days. Every year, they also provide nicely bound school calendars to local dentists that include school district information to assist each office in scheduling patient appointments around multiple school-system holidays and breaks.
As you begin seeing Russell Orthodontics more and more around town, you’ll notice their on-going car magnet contest is quite popular with both patients and non-patients alike. Be sure to connect with their social media platforms including Facebook and Instagram to see what’s going on and how to participate. For those young patients who Dr. Russell determines are not quite ready to start orthodontic treatment, they can join the “Smile Squad kids-club” in which they are carefully guided toward braces during their adolescent years. Be sure to check out Dr. Russell’s Google reviews to see how patients RAVE about this wonderful orthodontic practice!
More information at SmilesByRussell.com.